About WhatRunsIndia

WhatRunsIndia is the AI creative platform for Indian D2C brands on Shopify. Connect a product catalog and it generates on-brand ad creatives and studio-style product photoshoots directly from existing product photos, then syncs approved creatives to Meta Commerce Catalogs — the same catalog behind Instagram Shopping, Facebook Shop, and WhatsApp Business.

D2C ad accounts run on creative volume: every SKU, every placement, every seasonal refresh needs its own asset. A studio shoot or a designer queue doesn't scale at that rate. WhatRunsIndia treats the catalog a merchant already has as the creative brief, and generates from there.

The product is built around specifics that matter for Indian catalogs — INR pricing with GST shown separately, credits that roll over instead of resetting, and integrations built on Shopify's GraphQL Admin API and Meta's Batch API rather than scraped or unofficial workarounds.

WhatRunsIndia is built by Rishi Lahoti, a full-stack and AI systems engineer.

WhatRunsIndia is currently in early access. The waitlist is open on the homepage.